Bamboo
A sustainable shopping experience
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About Bamboo
Bamboo is a sustainable small business that sells high-quality, organic bamboo products free from harmful chemicals. Customers can purchase these products and recycle their used bamboo items on the website. The business promotes sustainable living and empowers customers to make a positive impact on the environment.
Project Overview
Project Overview
Our team created an e-commerce website concept to gain experience in UX/UI design, with a focus on sustainable products and reducing waste. We aimed to simplify access to these products, promote sustainable living, and support environmentally friendly businesses.
Our team created an e-commerce website concept to gain experience in UX/UI design, with a focus on sustainable products and reducing waste. We aimed to simplify access to these products, promote sustainable living, and support environmentally friendly businesses.
Business Needs
Creating an e-commerce and user website to sell sustainable and Eco-friendly products that made of bamboo.
Using products that are recyclable to reduce waste and promote environmental sustainability.
Increasing awareness and knowledge about sustainable products and their benefits.
Challenges
Prioritizing a minimal and pleasant shopping experience, highlighting the high quality of our bamboo products.
Encouraging users to reduce waste by promoting bamboo as an Eco-friendly alternative to wood.
Identifying and address user pain points and goals to create an appealing user experience.
Duration
5 weeks
Team
group of 3
Role
UX/UI Designer
Software
Figma, Miro
THE PROCESS
THE PROCESS
Design Process
Design Process
These are five steps I took to design the Bamboo website.
1.DISCOVER
1.DISCOVER
Understanding Users
Understanding Users
Studies show a rising interest in sustainable products among users who prioritize a minimal lifestyle, health consciousness, and sustainability.
To better understand user experience, we conducted a survey with quantitative and qualitative questions to gather insights on demographics, technology use, and past experiences with purchasing sustainable products online. After conducting a survey, we discovered that our ideal customer base values environmental sustainability, practices a minimalist lifestyle, and prioritizes the use of recyclable products.
Studies show a rising interest in sustainable products among users who prioritize a minimal lifestyle, health consciousness, and sustainability.
To better understand user experience, we conducted a survey with quantitative and qualitative questions to gather insights on demographics, technology use, and past experiences with purchasing sustainable products online. After conducting a survey, we discovered that our ideal customer base values environmental sustainability, practices a minimalist lifestyle, and prioritizes the use of recyclable products.
2.DEFINE
2.DEFINE
Persona
Persona
StoryBoard
Erika is passionate about reducing environmental damage by using sustainable products.
A friend recommended a bamboo product website with diverse eco-friendly items after Erika's extensive online searches.
Erika found many sustainable products on the website and researched the values of bamboo.
She discovered the "Why Bamboo?" section, which provided insightful information about bamboo as a preferred alternative to wood.
Erika was excited to learn that she could recycle her used bamboo items through the website.
Erika easily ordered the products she liked and received them on time without any issues, feeling assured that she had made a sustainable choice.
After understanding the user problems and needs, we went through several hours of brainstorming on how we can respond to the concerns. These are the possible solutions that we came up with.
After understanding the user problems and needs, we went through several hours of brainstorming on how we can respond to the concerns. These are the possible solutions that we came up with.
Goals
Goals
Prefer a website with diverse bamboo product options for easy shopping and shipping.
Encouraging users to reduce waste by promoting bamboo as an Eco-friendly alternative to wood.
Need detailed product information for authenticity and sustainability.
Needs to know about bamboo and its benefits for nature.
Solutions
Creating a website with various range of bamboo products such as Kitchenware, furniture and personal care.
Adding a "Recycle Bamboo" section to the website, allowing customers to easily recycle their used bamboo products through drop off or pick up options and get points for next purches on website.
Considering a product details part which are given below description of each product after choosing for buying.
Adding "Why Bamboo" section on home page for informing users about bamboo and its benefits.
3.DEVELOP
3.DEVELOP
User Flow
User Flow
To better understand the users and how they would interact with the website and mobile we
created two user flow and based on Erika's needs. Below is the journey Erika takes to order product on website and recycle 3 items on mobile.
Website's User Flow
Application's User Flow
4.DESIGN & TEST
4.DESIGN & TEST
Lo-Fidelity Wirframes
Lo-Fidelity Wirframes
Mood Board
Mood Board
We designed the visual elements of our website to create a positive shopping experience for our users, opting for a minimalistic approach with warm and welcoming natural colors.
We designed the visual elements of our website to create a positive shopping experience for our users, opting for a minimalistic approach with warm and welcoming natural colors.
UI Kit
UI Kit
HI-Fidelity Wirframes
HI-Fidelity Wirframes
5.DELIVER
5.DELIVER
5.REFLECTION
5.REFLECTION
What I learned
What I learned
Through my UX/UI course and working on the Bamboo project as my first project, I learned
User research is key: In order to create a successful e-commerce website, I need to understand the needs and behaviors of target users.
Simplicity is important: When it comes to e-commerce websites, simplicity is often better. I understand users want to be able to easily find and purchase the products they are interested in, without being overwhelmed by too much information or cluttered design.
Visual design can enhance the user experience: While usability is always the top priority, the visual design of an e-commerce website can also play a role in enhancing the user experience. I consider using images and graphics to help users better understand my products, and create a visually appealing website that is easy to navigate.
Next Step
Next Step
Incorporating more fun iterations and attractive content would further enhance the user experience and help to increase user engagement.
Improving the website through additional iterations and testing with real users would help to identify areas for improvement and refine the user experience .
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